MARKETING STRATEGY
CHALLENGE
- No defined marketing strategy
- Not enough assets for meetings, events, and the website
- Sales team was not getting enough leads; majority were only acquired from network contacts
- Running paid ads without a strategy in place and 0% conversions
DELIVERABLES
- Defined customer profiles for companies and target industries to allow for more focused strategies
- Developed end-to-end strategies for every point of the marketing funnel that incorporated paid channels, content creation, inbound, social, and email
- Worked with Sales and Product team to curate content based on target industries and specific use cases
results
- Paid channels generated a 12% increase in marketing-qualified leads monthly
- Acquired 30% more leads through inbound marketing and content segmentation
- Minimized customer buying funnel by 20% through proper targeting and having the right content on the right channels to the right audience
website rebrand
Before
After
CHALLENGE
- Aistemos' core product, Cipher, was not featured prominently
- Unclear messaging and misconception as to what Aistemos does
- High bounce rate: 89%
DELIVERABLES
- Distinguished the Aistemos and Cipher as separate brands, with its own content and assets
- Re-wrote the website copy to be informative and engaging
- Revamped the website for a more modern look and easy navigation
results
- 26% decrease in bounce rate and 30% increase in traffic within 3 months
- Session duration increased by 40% as total page views increased
- Content engagement (downloads and video plays) increased by 35%